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Over time, as you smoke even more, it begins to stimulate different parts of the brain

In a meta-analysis examining empirical research on attitude-behavior associations, Kraus (1995) observed an average attitude-behavior correlation of r = .50 when the compatibility principle is followed, compared to r = .14 when the principle is violated

References Baker RR, Coburn S, Liu C, McAdam KG (2016) The science behind the development and performance of reduced ignition propensity cigarettes

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A 1985 report from tobacco firm Philip Morris squarely blamed the WHO

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