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This is particularly true among adult smokers under 30 (ASU30). While older smokers tend to have settled on a brand and display loyalty, ASU30 tend to demonstrate higher rates of switching and are more responsive to promotions and pricing strategies

These (premium products) will be growing much faster than their economical offerings. The company's premium offerings like slim and capsule cigarettes have helped diversify its product mix, analysts said, but remain sceptical of its current valuation

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Assessing the effect of smokeless tobacco consumption on oral microbiome in healthy and oral cancer patients

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