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They achieve this by manipulating the Four Ps of marketing: Product, Price, Promotion, and Place

Bulk cartons are a cost-effective and convenient option for smokers

Its the direct result of tobacco companies spending billions to market their deadly and addictive products

Puff bars, on the other hand, offer a much more limited selection of pre-set flavors and do not allow for nicotine adjustment, although it should be noted that today there are thousands of distinct flavors available

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1981a Federal trade commission staff report on the cigarette advertising investigation Federal Trade Commission Federal Trade Commission